About this course
In today's business world, digital technologies have evolved from a mere commodity to a true competitive advantage. Companies are investing heavily in AI, big data, social media, blockchain, and platforms, but are they really benefiting from it? What principles should guide managers in their digital transformation? Who should manage digital resources: the IT department or business functions? This program addresses these essential questions by presenting key digital concepts and their implementation challenges. You will explore fundamental principles, analyze concrete cases, and develop actionable strategies for successful digital transformation within your organization.
Learning outcomes
Grasp the fundamental principles and key issues concerning the use of technologies in your business.
Formulate pertinent digital management-related questions specific to your business context.
Recognize the potential disruptive impact of emerging technologies on your business.
Design actionable strategies to leverage digital disruption for business transformation.
Translate digital management principles into effective business strategies.
Plan and execute a digital transformation project to enhance market value.
Enrolment details
Demonstrate 5 years of professional experience as an executive, leader, manager, etc.
Assessment
Nongraded
Course requirements
This program is aimed at professionals and executives that wish to learn basic and significant upcoming technology related concepts and the related implementation challenges and opportunities.
Demonstrate 5 years of professional experience as an executive, leader, manager, etc.
Resources
Additional information
- More infoCourse page on website of HEC Paris
- LevelBachelor
- Form of participationOnline
Starting dates
22 Sept 2025
ends 28 Nov 2025
Price 2500 EURLanguage English
