Strategies of Entering New Markets

The choice to internationalize; the various entry modes; impact of international activity on the business plan; the export plan; the marketing plan; the implementation; relations with partners; follow up and the results.

Be able to define the most appropriate internationalization solutions when working on international projects

The final mark will be composed of three elements according to the breakdown mentioned below: team project: 40%, individual file 20%, final exam 40%

Some knowledge of marketing

• SOURCE MATERIAL
• Export Import Management, Justin Paul, Rajiv Aserkar, OUP India; 2nd edition,
• 2013
• Mastering Import and Export Management, Thomas A. Cook Kelly Raia,
• AMACOM, 3rd edition, 2017
• International Marketing and Export Management, Gerald Albaum, Â Edwin Duerr,
• Pearson Education, 2008
• Strategic Management and Case Analysis: An Integrated Approach, Lori Anderson, Dirk Buengel, Joseph J. Simpson, Virginia Tech Publishing, 2025

Lectures, Seminars, Excercises