About this course
The choice to internationalize; the various entry modes; impact of international activity on the business plan; the export plan; the marketing plan; the implementation; relations with partners; follow up and the results.
Learning outcomes
Be able to define the most appropriate internationalization solutions when working on international projects
Course requirements
Some knowledge of marketing
Resources
- SOURCE MATERIAL
- Export Import Management, Justin Paul, Rajiv Aserkar, OUP India; 2nd edition,
- 2013
- Mastering Import and Export Management, Thomas A. Cook Kelly Raia,
- AMACOM, 3rd edition, 2017
- International Marketing and Export Management, Gerald Albaum, Â Edwin Duerr,
- Pearson Education, 2008
- Strategic Management and Case Analysis: An Integrated Approach, Lori Anderson, Dirk Buengel, Joseph J. Simpson, Virginia Tech Publishing, 2025
Activities
Lectures, Seminars, Excercises
Additional information
- Coordinating facultyCzech Technical University in Prague
- Contact a coordinator
course
3 ECTS- Contact hours per week2
- InstructorsMontenero Vincent Blaise Ph.D.
- Mode of deliveryOnline - at a specific time
If anything remains unclear, please check the FAQ of CTU (Czech Republic).
Starting dates
16 Feb 2026
ends 20 Sept 2026
Apply nowRegister before 31 Dec, 23:59
These offerings are valid for students of EPFL (Switzerland)