About this course
Key aspects during this course are:
- Interaction with a company: your goal is to tackle a company business challenge, make recommendation, and do your best to have an impact! This is neither an internship, nor a pre-recruitment.
- Robust business analysis: you will develop your analytical skills on economic and social matters; you will learn more about how to handle a business analysis and make recommendations, using qualitative and/or quantitative research methods and reflecting upon the conditions for sound analysis.
- Tech-based innovation: you will learn to employ analytical tools to assess the impact of a technology at a macro (industry, sector) or micro level (business, market).
The I&E Study course is organized group work, where students will work in teams of 4-5 students to prepare a group-report to address a business challenge based on a case offered by a company and the team-dynamics related to that process.
Learning outcomes
After completion of the I&E Study you should have the ability to:
- apply, synthesize, and evaluate prior Innovation & Entrepreneurship learning in the context of a specific innovation or or entrepreneurial project setting and specific innovation area.
- conduct a business analysis, make decisions and formulate recommendations or justify actions in a real environment.
- apply relevant concepts/methods and/or tools and collect relevant data for conducting a business analysis and making decisions in a real environment.
- apply concepts, methods and tools pertaining to identifying and assessing the impact/value of a technology in an industry, market and/or organization and the innovation / business opportunities it creates.
- produce a professional writing on a business analysis topic.
Examination
Final report (100%)
Course requirements
Bachelors Degree
Resources
- Papers and handouts to be distributed.
Activities
"Key aspects during this course are: Interaction with a company: your goal is to tackle a real-life company business challenge of a technology and/or service and analyse what it needs to succeed in the market, make recommendations on what needs to be changed and improved in order to make an impact! Robust business analysis: you will develop your analytical skills on economic and social matters; you will learn more about how to handle a business analysis and make recommendations, using qualitative and/or quantitative research methods and reflecting upon the conditions for sound analysis. Tech-based innovation: you will learn to employ analytical tools to assess the impact of a technology at a macro (industry, sector) or micro level (business, market). The I&E Study course is organized group work, where students will work in teams of 4-5 students to prepare a group-report to address a business challenge based on a case offered by a company and the team-dynamics related to that process."
Additional information
- More infoCourse page on website of Eindhoven University of Technology
- Contact a coordinator
- About studying within the Euroteq alliancehttps://euroteq.eurotech-universities.eu/initiatives/building-a-european-campus/course-catalogue/
- LevelMaster
- Contact hours per week8
- InstructorsDuygu Keskin, Gert Guri, Isabelle Reymen
- Mode of deliveryHybrid
