Advanced Seminar Marketing, Strategy, Leadership & Management: HR Management

Topic 1. Conceptual foundations of reputation management Topic 2. Reputation protection mechanisms Topic 3. Methods of reputation forming and maintaining Topic 4. Methods of crisis reputation management Topic 5. Methods of corporate reputation assessing

• ability to increase the level of competitiveness of organizations as socio-economic systems taking into account the specifics of interpersonal competition in the trade environment
• identify actions that harm the information security of the trade organization, be able to apply methods to ensure it;
• to determine and implement a set of actions for the organization of e-commerce and goods and services promotion by means of Internet marketing.

Grading is based on the performance in one written term paper with a maximum of 10 pages of text (60%) and an oral presentation about the topic of the term paper (40%) with max. 15 minute presentation + 15 minute discussion. The examination requirements will measure the student's ability to apply concepts, theories and methods. Moreover, the elaboration of a term paper and a presentation encourages the student to reproduce, analyze and evaluate theoretical knowledge about the student´s respective topic.

The module is considered passed if an overall grade of 4.0 or better has been achieved

Grading is based on these three components (there is no separate exam):

• performance of one written term paper* with an around of 10-25 pages of text (30% of the grading);
• oral presentation* about the topic of the term paper, including max. 20 min presentation + 20 min discussion (40% of the grading);
• seminars attendance by the student and his\her activity at them (participation in discussions, discussion of cases, information search, etc.) (30% of the grading)

• written term paper and it’s presentation – group task, 4-5 students in a group

The examination requirements will measure the student's ability to apply concepts, theories and methods. Moreover, the elaboration of a term paper and a presentation encourages the student to reproduce, analyze and evaluate theoretical knowledge about the student´s respective topic.

The module is considered passed if an overall grade of 4.0 or better has been achieved

Basic knowledge of business management

• Eric B. Shiraev, Jennifer Keohane, Martijn Icks, Sergei A. Samoilenko. Character Assassination and Reputation Management: Theory and Applications. Routledge. 2021. 283. John Doorley, Helio Fred Garcia. Reputation Management: The Key to Successful Public Relations and Corporate Communications. Routledge. 2006. 458.

The seminar will be based on in-class exercises and discussions, as well as practice-oriented case discussions, business simulations. In addition, students will examine one topic more detailed and write a seminar paper on it. The results are presented and discussed in a group presentation.