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Economics and Management of Platforms

WIHN0018
Business and Economics

Over deze cursus

Digital platforms (e.g., Uber, iOS, AirBnB) are transforming entire industries. The drivers of platform markets’ success are complex, and the successful setup and management of a platform requires a sound theoretical understanding of the concepts of network effects, two-sided markets, and complementarity.

The seminar seeks to provide an advanced understanding of the following questions:

  • What are digital platforms and how do they impact markets?
  • Which economic principles underlie platforms?
  • What strategies enable firms to successfully establish platforms?

Leerresultaten

Knowledge Objectives After the course, students will be able to:

  • Understand the concept of digital platforms from a managerial and economic perspective
  • Understand the economic impact of platforms
  • Outline the economic principles underlying platforms
  • Craft and evaluate strategies for the effective management of digital platforms

Skills Objectives

  • Improve diagnostic and analytical skills (i.e., structured problem-solving)
  • Build up critical thinking and interpretation skills
  • Enhance verbal and argumentation skills via presentations and group discussions

Onderwijsmethode en toetsing

Seminar paper with presentation: Each student will be assigned a reader of research papers, book chapters, and case studies to work on. To pass the course, students have to write a seminar paper and present the seminar paper in class.

Veronderstelde voorkennis

very strongly recommend you previously attend an introductory course on economics (e.g., “Principles of Economics”) and management (e.g., “International Management”). Also, the attendance of a course on empirical research methods (e.g., "Empirical Research Methods in Management and Economics") is recommended.

Activiteiten

The introductory session will provide an introduction into the key concepts and academic writing in a lecture-style. The largest share of this course will be based on interactive discussions among course participants and based on the presentations of the course participants. A large share of learning will occur through you preparing for the in-class session.

Aanvullende informatie

  • Studiepunten
    ECTS 6
  • Contact uren per week
    4
  • Instructeurs
    Jens Förderer, Michaela Lindenmayr
  • Instructievorm
    Hybrid
Als er nog iets onduidelijk is, kijk even naar de FAQ van TUM (Germany).

Aanbod

  • Startdatum

    14 oktober 2024

    • Einddatum
      7 februari 2025
    • Periode *
      Winter 2024/2025
    • Voertaal
    • Inschrijven tussen
      24 mei - 29 jul 2024
    Apply now
Dit aanbod is voor studenten van CTU (Czech Republic)