Advanced Seminar Marketing, Strategy, Leadership & Management: Reputation Management

Business and Economics

About this course

Topic 1. Structure and functions of the human resources departments Topic 2. Competence approach in human resource management Topic 3. Planning of work with personnel in the organization Topic 4. Staff recruitment and staff selection processes Topic 5. Adaptation of staff in the organization Topic 6. Personnel evaluation and staff motivation Topic 7. Team cohesion and social development of staff Topic 8. Innovations in HR management

Learning outcomes

  • ability to organize the effective work of human resources according to the specifics of organization business objectives;
  • ability to provide efficient activity of human resources services for solving human resource management tasks using different types of resources and labour instruments;
  •     ability to form an effective system of performance evaluation in different categories of work positions in the organization by using modern methods;
  • ability to analyse the indicators of personnel movement in the organization and developing measures to stabilize the work of labour collective;


Noe Raymond, Hollenbeck John, Gerhart Barry, Wright Patrick. Fundamentals of Human Resource Management. McGraw-Hill, 2019. 406.

Course requirements

Basic knowledge of business management


The seminar will be based on in-class exercises and discussions, as well as practice-oriented case discussions, business simulations. In addition, students will examine one topic more detailed and write a seminar paper on it. The results are presented and discussed in a group presentation.

Link to more information

  • Credits
    ECTS 6
  • Contact hours per week
  • Instructors
    Marie Wehinger, Nataliia Bieliaieva
  • Mode of instruction
  • Course coordinator
If anything remains unclear, please check the FAQ of TUM (Germany).


  • Start date

    • Ends
    • Term *
    • Instruction language
These offerings are valid for students of CTU (Czech Republic)